BY the time the average American child has reached the age of 18, they’ve watched between 10,000 and 15,000 hours of television, and seen up to 200,000 commercials, according to research done for the Children’s Television Act, passed by the US Congress in 1990.
Also, a recent study undertaken by the Center for Science in the Public Interest (CSPI) for that almost 80% of foods that are advertised on the Viacom network of stations are too high is fat, salt and sugars.
At the same time over 25% of American children are overweight or obsese, and this is leading to health problems, both as children, and later in adult life.
The Advertising Coalition reports that $10-$15 billion is spent annually on kids’ food advertising.
Researchers found that for each additional hour of television viewed per day, daily servings of fruits and vegetables decreased among adolescents possibly due to television advertising (Boynton-Jarret, R, 2003)
So, it could be in your child’s interest, and also your own, to watch out for some of those many junk food commercials on the TV.
Next time you sit down to look, see how many food commercials promote healthy eating of unprocessed natural foods, and how many fall into the category of junk.