Perhaps we am too cynical, but this looks like a real heap of marketing BS to us.
With High Fructose Corn Syrup (HFCS) having been in the news a great deal recently, as Americans become more concerned over health issues – particularly obesity, Pepsico are going to start selling Pepsi Throwback, and Mountain Dew Throwback in late April, according to Pepsico spokeswoman, Nicole Bradley. It is going to be a limited time offer into June.
They are going to market this as Throwback to give it a sense of authenticity, and to be true to the recipes of the 1960’s. They deny it’s anything to do with any health concerns over HFCS. Yeah, right, pull the other one, it’s got bells on.
When asked if consumers turn out to be very responsive to these ‘nostalgia’ drinks, would Pepsico change it’s mind about the limited time offer, the answer was “We’ll have to see”.
TGFC realizes that many people enjoy soda, but is still of the opinion that not drinking it at all, is the best way to help control any health and obesity concerns one might have.
Ever heard of it? TGFC suspects that many people haven’t. It’s been used as a zero-calorie sweetener for many years in other countries, but the US FDA has taken its time on approving it, on the grounds of safety.
Perhaps, it was more a case of the food processing giants not wanting to make a switch from products such as Equal and Splenda?
Coca Cola and Pepsi are ready to include it in some of their drinks, and it’s now been given approval for use.
What is Stevia?
It comes from the Stevia plant. The leaves are naturally sweet, and the products derived from these leaves are highly concentrated.
The jury is still out on what effects existing artificial sweeteners have on the body, and of course there is, of yet, no long-term data available for Stevia.
TFGC’s take on it is still the same, use natural cane sugar, and use as little as possible. Work towards cutting sugars and/or sweeteners from your diet.
Quit drinking soda of all kinds, and drink more water instead. Watch out for restaurant items, and eat fresh and not processed food.
A study from the U.S Centers for Disease Control and Prevention that was released in 2008 showed that around a third of children were overweight, about a sixth were obese, and just over ten percent were extremely obese.
Meanwhile, the junk food companies have taken to pretending to claim they want children to make healthier food choices (as long as it’s one of their ‘healthier’ products of course).
Examples of such ‘healthy’ choices include diet soda, and packets of reduced fat chips!
The junk food manufacturers spend as much as ten billion dollars annually to get kids to eat junk food, meanwhile either promoting it as healthier choices, or minimizing the effects its consumption might have.
The purpose of all this advertising, is of course, to persuade kids they’d love to eat this stuff, which often isn’t hard to do, and also persuade parents that the ‘reduced fat’ version is somehow actually healthy for junior. The best thing many parents can do is to re-educate themselves on what foods are truly beneficial to their children, and then educate their children about this. It can truly be an uphill battle, when the junk food manufacturers, for all their clever words, really only have their bottom line as their concern, not kids health.