“Made From” Stevia Controversy

goodfoodcampaignsteviaI’m very leery of the new things being done with Stevia, by Coca Cola and PepsiCo. I’m not sure, yet, how to feel about Rebiana.  It is a recipe.  Recipes can be patented. Patents mean money.  Not Health.

I’ve spent years reading the bans on Stevia.  I think its a joke that Monsanto and NutraSweet had so much clout to blocking Stevia [PDF].  Then, after the ban was lifted, circa 1991, when I really needed to learn how to use it, it was illegal to call it a “sweetener” but only a “food additive” and so it stopped many recipes that I needed.

Stevia is so bad, for us, that people are not dropping dead, from it, in other countries, where it has been legal and openly marketed, for over 25 years.

I have a real problem with the GRAS approval, from the FDA, because money is being thrown into manufacturing and genetically modifying a natural plant.

Truvia? PureVia? Is this just Steviaside?  Or is Rebiana some by-product of Steviaside?  Can we believe what they tell us? Truvia is made by Coke. Purevia is made by Pepsi.

What is Erythritol? Its a sugar alcohol made from Corn.  Mixed with Stevia, it seems to break the bitter after-taste. Hmmm

Coke pushed their idea, before approval, and that seemed okay.. when other manufacturer’s have been stopped, at customs, from entering our country.

Celestial Seasonings, Sara Lee, Lipton, Nestle, and Sunkist are just some of the brand names, we may be familiar with, that have had products seized at American borders, by the FDA, in recent years.

Now, it is OK, by FDA standards and Federal Law, for Coke to bring out SpriteGreen, and some new Odwalla Juices. Pepsi is bringing out Sobe Life Water.  All are sweetened,  with their own version of Stevia/Erythritol. SpriteGreen also contains sugar.

I’ve looked up individual brands.  I’m not comfortable that we are so big on grabbing and running with everything, new.  Everyone seems to be fixated on substituting sugar, instead of modifying, reducing, or eliminating it, from their diets, if they have health concerns, that warrant just that.

We live in a disposable commercialized world.  We seem to not care, anymore, what we put into our mouths or our bodies.

Compare the over-all health around you.. its not getting better..

Consider the word “artificial” when making choices about what you want to consume.

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Throwback? Nostalgic Soda?

Perhaps we am too cynical, but this looks like a real heap of marketing BS to us.

With High Fructose Corn Syrup (HFCS) having been in the news a great deal recently, as Americans become more concerned over health issues – particularly obesity, Pepsico are going to start selling Pepsi Throwback, and Mountain Dew Throwback in late April, according to Pepsico spokeswoman, Nicole Bradley. It is going to be a limited time offer into June.

They are going to market this as Throwback to give it a sense of authenticity, and to be true to the recipes of the 1960’s. They deny it’s anything to do with any health concerns over HFCS. Yeah, right, pull the other one, it’s got bells on.

When asked if consumers turn out to be very responsive to these ‘nostalgia’ drinks, would Pepsico change it’s mind about the limited time offer, the answer was “We’ll have to see”.

TGFC realizes that many people enjoy soda, but is still of the opinion that not drinking it at all, is the best way to help control any health and obesity concerns one might have.