Perhaps we am too cynical, but this looks like a real heap of marketing BS to us.
With High Fructose Corn Syrup (HFCS) having been in the news a great deal recently, as Americans become more concerned over health issues – particularly obesity, Pepsico are going to start selling Pepsi Throwback, and Mountain Dew Throwback in late April, according to Pepsico spokeswoman, Nicole Bradley. It is going to be a limited time offer into June.
They are going to market this as Throwback to give it a sense of authenticity, and to be true to the recipes of the 1960’s. They deny it’s anything to do with any health concerns over HFCS. Yeah, right, pull the other one, it’s got bells on.
When asked if consumers turn out to be very responsive to these ‘nostalgia’ drinks, would Pepsico change it’s mind about the limited time offer, the answer was “We’ll have to see”.
TGFC realizes that many people enjoy soda, but is still of the opinion that not drinking it at all, is the best way to help control any health and obesity concerns one might have.