The Good Food Campaign

Under 20% of kids eat the recommended servings of three or more servings of fruit and vegetables each day. Nearly half of parents say their kids eat one serving on none at all.

Many snack products from major food processing companies are marketed as ‘healthy options’ or as ‘low fat’ or with ‘added fiber’ etc.

Think you’re doing your kids a favor by giving them ‘low-fat’ chips? Perhaps it’s very slightly better than regular chips, but it’s still stacking up some extra fat they don’t really need;

extra salt they shouldn’t require, and perhaps in a way most importantly, they have very little nutritional value.

Really you’re wasting your money – after all, isn’t food meant to sustain us, and in the case of children in particular, help them to grow?

Why not give them easy to eat fruit instead? An apple, a banana or clementines? They all all good sources of fiber, vitamin C, and minerals.

Encorage your kids (and yourself!) to eat more fruit and veggies by having them around the house in bowls. You’ll all be more inclined to eat your dinner too, if you snack on fruit after they come home from school, as it won’t spoil your appetites.

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While many supermarkets are selling more and more fresh fruit and vegetables, and for many this is the only option, if you can, go to your local farmers market, or even some of the local roadside stalls.

They will have the freshest produce, much of which is locally harvested, often organically, and it’s quite often cheaper (and sometimes considerably cheaper) than the supermarket.

Remember too, that the farmers market will usually only have the produce that is in season right now locally – as it’s going to be at its best for taste and longevity once you get it home.

We have found that produce bought at the farmers market will stay fresh days longer than that bought at the supermarket, which is often the best part of two weeks old by the time you buy it in any case.

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